30+ Essential Small Business Software To Grow Your Business

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Running a small business can prove to be a very difficult and expensive. You might have to carefully conduct a risk analysis before taking any critical decisions that might impact your product directly or indirectly.

Small Business Owners (Meme)

Choosing a software run a small business effectively takes a lot of research and contemplation. To help you, we’ve put together a list of tools that your small business should be using.

We’ve compiled a curated list of essential software for small business and to make it easier to go through all of them, we’ve split them into some major categories.

Time Management Software

  1. Trello — allows you to create projects, tasks, have centralized conversations with your team and schedule the deadlines.
  2. Wunderlist — task management app that can be used for both personal and professional prioritization. It allows you to collaborate on tasks with others and use it for project management.
  3. Harvest — One of the best time tracking apps, for teams and individuals. It helps you schedule your projects and track the time on completion and also offers integration with 100+ other apps.
  4. Focus Booster — helps you set a task, a timer and a break and work in blocks of time (usually 25 minutes). It is very effective for small businesses.

Also read: The Art of Time Management for Business Owners

Ecommerce & Web CMS tools

  1. BigCommerce — When you want off-site hosting and enjoy the flexibility of a drag-and-drop editor, options like  BigCommerce or a similar SaaS ecommerce platform are ideal.
  2. Shopify — Feature-rich, scalable, and offering numerous templates for different niches, Shopify stores are plug-and-play ecommerce.
  3. WooCommerce — A free option, it’s a little difficult to scale but scores well for site visitor experience. You’ll need to buy upgrades if you want all the bells and whistles, but a site built on WooCommerce can compete with those built on some of the more expensive paid carts.
  4. PrestaShop — A truly free ecommerce website builder, it competes with WooCommerce and Shopify in the number of features offered. If your store grows quickly, it can be a little tough to scale.
  5. X-Cart — If you know how to code an ecommerce website or have a developer who does, X-Cart is an open source option that integrates readily with WordPress. The platform offers several payment gateways and SEO features.
  6. GoSchedule — With GoSchedule, create beautiful service store to book appointments, schedule and manage your business.

Payment Gateway tools

  1. Amazon Payments — The service easily integrates into your existing website and allows customers to pay instantly for a variety of digital goods and services. Customers can pay you directly by using the payment information stored in their Amazon accounts.
  2. Apple Pay — Transactions through Apple Pay are faster and more secure since the app uses touch ID confirmation. It’s also quicker and easier for customers who are already accustomed to using their iPhone or Apple Watch to make purchases.
  3. Authorize.net — Authorize.net is a payment gateway service provider that works with your existing merchant account to accept credit cards and electronic checks through your website.
  4. Intuit QuickBooks Payments — Intuit streamlines your invoicing and gets you paid faster by integrating directly with QuickBooks. The service allows you to get paid online via credit card from any invoice you generate, whether it is mailed, emailed, faxed, or printed.
  5. PayPal — Allows small business owners to accept online payments without having a traditional merchant account. You can also generate and track invoices through your PayPal account, so you get paid faster.

Accounting Software

  1. FreshBooks — FreshBooks helps users address recurring invoices and subscription easily. It supports online payment collection via credit cards, PayPal and Google Checkout. This piece of software integrates seamlessly with known business applications, allowing for streamlined processes.
  2. Sage 50cloud — An online accounting solution designed to help small and medium-sized businesses manage their financials and stay compliant with taxes and reporting requirements. It comes with all essential features expected of a best-in-class accounting platform such as taxes, inventory, budgeting, cash flow, and invoicing.
  3. NetSuite ERP — NetSuite ERP packs general ledger and other financial tools with ecommerce, sales and marketing to grow your business. The sales tool includes a contact manager that lets you manage leads, automate communication, track your sales pipeline, generate quotes, and sync calendars with your teams for enhanced collaboration.
  4. Tipalti — Cloud-based payment automation and management software that is known for helping businesses accurately meet deadlines. The solution helps solve problems that include non-compliance, late payments, administrative overload and complications arising from human error.
  5. FreeAgent — a feature-rich solution intended to help small businesses and freelancers. It is relied upon by more than 60,000 businesses with its ability to bring together and manage all aspects of financial operations.

SEO tools for Small Business

  1. Google Ads Keyword Planner — allows you to do basic keyword analysis. It shows monthly traffic for various keywords, along with the volume of competition.
  2. SEMrush — does everything from one dashboard — from keyword research, on-page auditing and rank tracking to link building and pay-per-click (PPC).
  3. Moz Pro — provides keyword research and management, search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting and optimization.
  4. Screaming Frog SEO Spider — A website crawler that analyzes key SEO elements on any web page. It is an excellent program to audit a website from a technical point of view. It helps to understand details like the total number of pages on a website, titles, meta descriptions and broken or blocked links.
  5. Google Search Console — A free tool to analyze your website, make your web pages Google-friendly and attain a higher page ranking. The Google Search Console helps to index your website and web pages, provides information about its search traffic, updates for technical status, finds errors and URL parameters.

Customer Relationship Management(CRM)

  1. Insightly — CRM and Lead Management software that is one of the top-voted choices among smaller businesses. This is probably because its user interface is very easy to navigate and customization & integration options are plentiful.
  2. Zoho — in comparison to Insightly – offers a bit more in terms of sales/marketing features. It offers its users website visitor tracking, lead scoring, sales signals (with pop-up notifications about leads) and more.
  3. Hubspot CRM — The software includes all of the basic features provided by CRM software, allowing you keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (visible to all team members).
  4. SalesForce — is perhaps one of the biggest and most widely used CRM software on the market. Luckily for smaller business, SalesForce offers a basic edition called Lightning Essentials. This package provides the user with an advanced contact manager that includes email integration and follow-up reminders.
  5. Agile CRM — offers a lot of those big business features like custom appointments, drag-and-drop marketing automation and reports via email. This software also supports widgets, a large library of plugins, API-powered integrations and more.

Download the complete list of Software tools for small business